Privacy policy

Last updated: 22 September 2026 

This Privacy Policy explains how Outliv Limited (“we”, “us”, “our”) collects, uses and protects your personal data when you visit www.liv100.co.uk or buy Liv100 products. We are the data controller of your personal data. 

Who we are 

  • Registered company name: Outliv Limited 

  • Company number (Companies House): 16701589 

  • Registered address: 124-128, City Road, London, England, EC1V 2NX 

  • ICO registration number: ZC199360 

  • Contact for privacy matters: hello@liv100.co.uk 

The personal data we collect 

  • Identity and contact data: name, billing and delivery address, email, phone number. 

  • Order and transaction data: products purchased, order value, subscription details. Card details are processed by our payment provider and are not stored by us. 

  • Account data: login credentials and preferences, if you create an account. 

  • Technical and usage data: IP address, device and browser, pages viewed, collected via cookies and similar technologies (see our Cookie Policy). 

  • Marketing data: your consent preferences and interaction with our emails. 

How we use your data and our legal basis 

Under UK GDPR we rely on the following legal bases: 

  • To fulfil your order and manage your account – performance of a contract. 

  • To manage subscriptions and take recurring payments – performance of a contract. 

  • To send order and service communications – performance of a contract. 

  • To send marketing emails – your consent (which you can withdraw at any time). 

  • To meet legal and tax obligations – legal obligation. 

  • To improve our website and prevent fraud – our legitimate interests. 

Sharing your data 

We share data only with providers who help us run the business, including our e-commerce platform (Shopify), our payment provider Shopify Payments, our subscription app Seal, our fulfilment/delivery partner Royal Mail, our email marketing provider Klaviyo, and our email provider Google Workspace. We do not sell your personal data. 

International transfers 

Some providers may process data outside the UK. Where they do, we rely on appropriate safeguards such as the UK International Data Transfer Agreement or adequacy regulations. 

How long we keep your data 

We keep order and tax records for 6 years to meet HMRC requirements, and account and marketing data until you close your account or withdraw consent. 

Your rights 

You have the right to access, correct, erase, restrict or object to the processing of your data, to data portability, and to withdraw consent. To exercise these rights, contact hello@liv100.co.uk. You can also complain to the Information Commissioner’s Office (ICO) at ico.org.uk. 

Cookies 

Our website uses cookies. 

This Cookie Policy explains how Outliv Limited uses cookies and similar technologies on www.liv100.co.uk. It should be read alongside our Privacy Policy. We use cookies in line with the Privacy and Electronic Communications Regulations (PECR) and UK GDPR. 

What cookies are 

Cookies are small text files stored on your device when you visit a website. They help the site work, remember your preferences, and let us understand how the site is used. 

Your consent 

When you first visit our site, a banner asks you to accept or reject non-essential cookies. Rejecting is as easy as accepting. Strictly necessary cookies do not require consent and are always active. You can change your choice at any time via the “Cookie settings” link in the footer of every page. 

The types of cookies we use 

  • Strictly necessary – required for the site and checkout to function (e.g. cart, security). Always on. 

  • Functional – remember your preferences such as language or region. 

  • Analytics – help us understand how visitors use the site (e.g. Google Analytics 4). Set only with your consent. 

  • Marketing – used to measure and personalise advertising (e.g. Meta, Google Ads). Set only with your consent. 

Cookies we use 

Cookie / provider 

Purpose 

Category 

Shopify (_secure_session, cart, etc.) 

Run the store, cart and checkout 

Strictly necessary 

Google Analytics 4 

Measure site usage and performance 

Analytics 

Meta / Google Ads pixel 

Measure and personalise advertising 

Marketing 

Klaviyo

Recognise email subscribers and measure email and site engagement

Marketing

 

Managing cookies in your browser 

You can also block or delete cookies through your browser settings. Blocking strictly necessary cookies may stop parts of the site from working. 

Changes to this policy 

We may update this Cookie Policy as our site and tools change. The date at the top shows when it was last revised.