Liv100™ the all-in-one nutrition and longevity drink, built for adults over 45

Feeling age catching up, and want to regain your edge and maintain it for the years ahead?

Liv100 provides your complete daily nutrition foundation, a longevity formula and the over-45 top-ups, in one drink.

Founding orders open at 10am on Monday 9 November. Sign up before 8 November for first access and the chance to become a founding member. The first 100 subscribers get their first three months at half price - see details below.

100% transparency

No hidden doses, down to the flavouring

Clinical doses

Over 7 in 10 ingredients/blends at clinical doses

UK approved

Every ingredient approved for sale in the UK

3rd-party tested

Every batch tested for safety and banned substances

30-day promise

30-day no-question money-back guarantee

The shelf you didn’t mean to build

You are not winding down

If anything you are looking after yourself better and training harder. But somewhere in your 40s or 50s the small shifts start: the afternoon dip, the stiffer mornings, the name that takes a second longer.

You notice long before anyone else does

So you did the sensible thing. A daily nutrition drink, like AG1 or IM8, for your foundation. Perhaps some longevity ingredients or even a formula - because you have seen where the science is going. Creatine, because it supports strength. Diverse fibres for the gut, something for the skin and eyes?

Four or many more products, and within weeks half of them are untouched and you have no idea what is working or whether you are taking the right amount.

It is not a failure of willpower. It is what the market leaves you to do

And then the market makes it even harder:

  • Generic formulas for any life stage.
  • Ineffective and hidden doses.
  • Over-hyped claims.
  • Paying for marketing over ingredients.

Doing right by your health, and the health of those you care about, should not be this hard.

Phil and Dr Jenna Jamal, founders of Liv100

We were like you, and we could not find what we needed

Intense careers, teenage children, ageing mothers, fathers and some friends already lost.

At 47, Phil, former CEO of an international not-for-profit organisation, and senior adviser to PwC, government and the UK Space Agency, woke one morning with locked fingers.

Chronic inflammation followed, six months of tests ruled out autoimmune disease but left the cause unclear.

He went deep into the research, changed how he lived, and started building for himself what he could not buy.

Three years later, with Dr Jenna Jamal, who has a first-class chemistry degree from the University of Oxford and a PhD in organic chemistry from Imperial College London, we created Liv100.

Two busy professionals juggling work, family and life, who felt age catching up and decided to act. Liv100 is for people like us, and people like you and those you care about - in their 40s, 50s and beyond.

One daily drink to meet your needs

Liv100 replaces that shelf. In one daily drink:

  • A premium daily nutrition drink.
  • A premium longevity formula.
  • The top-ups both of these usually leave out or underdose.
Your needsLiv100Other premium daily nutrition drinksOther premium longevity formulas
Your daily nutritional foundationLiv100✓✓✕
The emerging science of ageingLiv100✓✕✓
The top-ups that matter after 45Liv100✓✕✕

Liv100 is both expensive and exceptional value

Liv100 costs £119 per month on the monthly plan, £99 per month paid quarterly, and £149 as a one-off purchase.

At £119, Liv100 is half the price of the nearest competitor’s separate daily nutrition and longevity formulas, plus the over 45 top-ups for strength, skin and eye care.

Alternative products to meet your needsMonthly cost
IM8 Daily Ultimate Essentials ProPremium daily nutrition drink£89
IM8 Daily Ultimate LongevityPremium longevity formula£119
CreatineTop-up for strength£4.30
Hyaluronic acidTop-up for skin£28.99
Lutein, zeaxanthin and bilberryTop-up for eyes£10.50
Other vitamin and mineral top-upsTop-up doses for over 45sNot costed
Total£251.79
Liv100Monthly cost
All-in-one premium daily nutrition foundation, premium longevity formula and the top-ups for the needs of adults over 45.£119

Prices are RRPs at 24 September 2026. Products and sources are listed at the foot of the page.†

The Liv100 pouch, 30 servings

The premium daily nutrition foundation, the premium longevity formula and the over-45 top-ups, all in one pouch

Sign up now for more information and the chance to become a founding member

Taking Liv100 is simple and it tastes great

Scoop, shake, enjoy
Two scoops (22 g)
into your shaker.
250 to 350 ml of
cold water. Shake well.
Ideally after a breakfast
containing healthy fats.
Mixed berries and hibiscus

Enjoy the natural mixed berry and hibiscus flavour, crafted with Reb M for a perfectly sweet taste and no bitter aftertaste.

Liv100 pouch, bottle and tin on a kitchen worktop

Seven complexes to meet your needs

Liv100 contains over 100 ingredients, across seven complexes. Five for the systems that change after 45, one for the drivers of ageing beneath them, and a seventh to help you absorb the rest.

01 Gut health and immunity

A gut that is properly fed, and defences that hold

Your microbiome loses variety with age, digestion slows, and a large share of your immune defences sit in the gut wall.

Liv100 responds with fermented plants, prebiotic fibre, live cultures and postbiotic cells, while vitamins A and C, vitamin D, zinc and selenium contribute to the normal function of the immune system.¹

In the formula 4 g fibre, including 1,350 mg BioFerm44™, with 44 fermented whole plants.

02 Cellular energy and vitality

Less of the tiredness that arrives at four o’clock

Your energy is made inside your cells, and the machinery that makes it slows with age.

Liv100 responds with nicotinamide riboside (NR), calcium-AKG, CoQ10, PQQ and astaxanthin, chosen for the research on the drivers of ageing themselves, not only the symptoms you feel, while niacin, vitamin B12 and magnesium contribute to normal energy-yielding metabolism.²

In the formula 300 mg NR, the most studied NAD+ precursor, at the maximum UK approved dose.

03 Strength, bones and mobility

Stronger for the training you do

Your joints stiffen, and muscle and bone weaken, earlier and more steeply in women.

Liv100 responds with creatine, MSM and hyaluronic acid, while vitamin D, vitamin K and magnesium contribute to the maintenance of normal bones.³

In the formula 3,000 mg creatine. Daily creatine consumption can enhance the effect of resistance training on muscle strength in adults over 55.³

04 Brain function and mental clarity

Sharp through a long day

Recall and focus are among the first shifts you notice in midlife.

Liv100 responds with B12, lion’s mane extract, choline and PQQ, while zinc contributes to normal cognitive function.⁴

In the formula 500 µg vitamin B12, the dose used in long-term supplementation trials in older adults.

05 Heart and circulation

The system that never gets a day off

Your arteries stiffen, and your heart works a little harder for the same output.

Liv100 responds with taurine, CoQ10, and grape seed and beetroot extracts, while potassium contributes to the maintenance of normal blood pressure.⁵

In the formula 2,000 mg taurine, the daily amount used in the human trials.

06 Skin, hair, nails and vision

Skin and eyes that hold their own

The visible side of ageing is biological too: your collagen slows, your hair thins, and your eye draws down its pigments.

Liv100 responds with lutein and zeaxanthin, hyaluronic acid, astaxanthin and MSM, while vitamin A and zinc contribute to the maintenance of normal skin, and to the maintenance of normal vision.⁶

In the formula 10 mg lutein with 2 mg zeaxanthin, the macular carotenoids, at the amounts used in published research.

07 Enhanced absorption

A dose that reaches you

At every life stage, how much you absorb decides how much benefit you get.

Liv100 responds with active vitamin forms and chelated minerals, with sunflower lecithin, piperine and the organic acids, to support uptake, while vitamin D contributes to normal absorption and utilisation of calcium and phosphorus.⁷

In the formula 50 µg / 2,000 IU of vitamin D3 as VegD3®, which is vegan and micro-encapsulated to disperse in water.

A foundation that is settled, and a stake in what is coming

You do not have to choose between the nutrition that is proven and the science that is moving. You get both in one drink.

What is settled

The best-evidenced vitamins, minerals, live cultures, fibres and botanicals, at doses that carry authorised claims or that are shown to work, including for people over 45.

What is coming

The cutting-edge ingredients at the amounts the trials used, every one of them approved for sale in the UK as a food supplement.

Redefining longevity as a shared pursuit, not an individual aspiration

We set out to disrupt a broken industry: opaque, claims over substance, marketing over ingredients.

That meant building the best product we could from the bottom up, then pricing it as keenly as we could. It is not cheap, but against a competitor stack, or against building it yourself, it is exceptional value.

This is only made possible by you recommending Liv100 to people you care about.

When you subscribe you get your own code to share. Anyone who uses it gets £20 off their first order, and you get £20 credit against your next one.*

There is also a loyalty scheme for regular monthly subscribers.

No celebrity tax. No borrowed credibility. Just a better product, shared by the people who believe in it.

What happens when you sign up

1. Sign up for first access

Sign up before 8 November and get priority access and the opportunity to receive Liv100 at £59.50 per month for three months on a monthly subscription, together with a welcome pack of a Liv100 shaker, spoon and tin worth £45, which follows in month two.

2. No commitment and nothing more to do for now

No payment, no card details, and no obligation to buy when we launch. When you do, our 30-day promise applies: if it is not for you, for any reason, we refund you. Cancel at any time.

Sign up now for more information and the chance to become a founding member

Questions

Sign up before 8 November for more information and the chance to become a founding member. Signing up costs nothing, commits you to nothing, and does not reserve the price. At 10am on Monday 9 November you get first access and the link before anyone else, and the first 100 monthly subscribers get their first three months at £59.50 a month, half the £119 monthly price. The first month’s pouch will come with a generic shaker. Month two will come with a full welcome pack, including Liv100 shaker, tin and spoon, worth £45. After three months you choose: stay on £119 a month, or move to £99 a month paid quarterly. You can cancel at any time. Nothing to pay now, no card details, one per person, and no obligation to buy. The offer closes once 100 places are taken, or at 10pm on Wednesday 11 November.

Liv100 is a powder you mix into cold water once a day. Two scoops, 22 g, mixed berry and hibiscus flavour. The nearest equivalent product from a single company would be IM8’s Daily Ultimate Essentials Pro and Daily Ultimate Longevity combined, plus over-45 top-ups such as creatine for strength, hyaluronic acid for the skin, and lutein and zeaxanthin for the eyes.

Inside are over 100 ingredients across seven complexes, set out above: five for the systems that change after 45, one for the drivers of ageing beneath them, and a seventh to help you absorb the rest. More than 7 in 10 reach the amount used in the human research, or the reference intake.

Liv100 does three jobs that usually take a shelf of separate products: your daily nutritional foundation (including vitamins and minerals), a longevity formula, and the over-45 top-ups.

Founding orders open at 10am on Monday 9 November, and your link arrives by email at that time. Orders are dispatched within 2 to 3 working days.

The terms overlap. A daily greens powder is usually based on green plants such as grasses, algae and leafy vegetables. The premium daily nutrition drinks, like AG1 and IM8, contain vitamins, minerals, live cultures and fibre in one drink, taking the place of multivitamins and several supplements, and are often still called greens. The quality varies, and in our view IM8 set a new benchmark. Liv100 is currently in a category of one: your premium daily nutrition foundation, a premium longevity formula and the over-45 top-ups for strength, skin and eyes, all in one drink.

For those in their 40s, 50s and beyond, you will know how it feels when age starts catching up. Beneath what you feel, your body is changing: absorption of some nutrients falls, bone density and muscle mass decline, the microbiome loses variety, and cellular energy production slows.

The best daily nutrition drinks cover your everyday foundation, including essential vitamins and minerals. A premium longevity formula covers the science of ageing. Neither does both, and neither includes the over-45 top-ups: creatine, hyaluronic acid, lutein and zeaxanthin. Liv100 does all three, with its complexes and doses formulated for adults over 45.

While built for adults over 45, it is absolutely suitable for younger adults, though not for anyone under 18 - and please check out the warnings for people on medication, breastfeeding or pregnant. If you sign up, before launch we will send you a detailed comparison against some other premium daily nutrition drinks and longevity formulas so you can see for yourself how it compares.

Because those 103 ingredients are 51 ingredients and blends on the label. The count is high because four of the 51 contain more than one ingredient, including BioFerm44™ with its 44 fermented whole plants. And more than 7 in 10 of the 51 reach the amount used in the human research, or the reference intake.

AG1 Next Gen and IM8 Daily Ultimate Essentials Pro are daily nutrition drinks, and good ones. Liv100 is different. It is three things in one: your daily nutrition foundation, a longevity formula, and the over-45 top-ups.

Yes, Liv100 combines the best-evidenced vitamins, minerals, live cultures, fibres and botanicals, at doses that carry authorised claims or that are shown to work, including for people over 45, with cutting-edge longevity ingredients, where the science is emerging. We have rated every ingredient on the strength of the human evidence behind it, and we show the amount that research used with our amount next to it. These will be published when our website launches, so you can judge it yourself.

Everyone is different. Some people notice they feel less tired, or that digestion settles, within the first few weeks. From the research, creatine builds up over three to four weeks, and others, hyaluronic acid among them, take a few months. The foundations - bone, muscle and cellular ageing - are a long game measured over months and years. Liv100 is made to be taken every day, for the years ahead.

Start with one scoop for the first few days and build up to two over the first week or so. Liv100 is a full daily dose, and the fibre, live cultures, creatine, magnesium, and other active ingredients, will likely take some time to get used to. This could be experienced through loose stools, gas, or other mild effects while your body adjusts.

Liv100 contains no phytoestrogens and no hormone-active botanicals, so there is nothing in it designed to interfere with HRT. Its lecithin is from sunflower, not soy. That said, if you take any medication or have kidney disease, please read the warnings below and check with your GP first. Liv100 is not suitable in pregnancy or breastfeeding.

We will send you a limited number of emails about Liv100, including the full ingredients list, and occasional emails about ageing well. You will know the launch date before anyone else and have the opportunity to secure our founding member offer. Your email address stays with us, it is never sold or passed on, and there is nothing to pay at any point before you decide to buy.

Directions and warnings

Food supplements should not be used as a substitute for a varied and balanced diet and a healthy lifestyle. Do not exceed the recommended daily serving of two scoops (22 g). Keep out of the reach of children. Store in a cool, dry place, out of direct sunlight, and reseal after use.

Contains vitamin A, pyrroloquinoline quinone (PQQ) and nicotinamide riboside. This food supplement should be consumed by adults only, excluding pregnant and lactating women. Not suitable if you are likely to become pregnant. Consult your healthcare provider before use if you have kidney disease, are under medical supervision, are scheduled for surgery or are taking any medication, including anticoagulants such as warfarin, as Liv100 contains vitamin K. Discontinue use and consult your doctor if you experience any adverse reaction.

Free from the 14 major allergens. Suitable for vegans.

Authorised health claims

The numbers below match the seven complexes above. Each is the authorised wording behind the benefit described there, quoted in full, and every nutrient named is in Liv100.

¹ Gut health and immunity. Vitamins A and C, vitamin D, zinc and selenium contribute to the normal function of the immune system. Vitamin A, riboflavin, niacin and biotin contribute to the maintenance of normal mucous membranes. Calcium contributes to the normal function of digestive enzymes.

² Cellular energy and vitality. Thiamine, riboflavin, niacin, vitamins B6 and B12, biotin, pantothenic acid, folate, vitamin C, calcium, magnesium, copper, manganese and iodine contribute to normal energy-yielding metabolism. Riboflavin, niacin, vitamins B6 and B12, pantothenic acid, folate, vitamin C and magnesium contribute to the reduction of tiredness and fatigue. Vitamins C and E, riboflavin, zinc, selenium, copper and manganese contribute to the protection of cells from oxidative stress.

³ Strength, bones and mobility. Calcium, vitamin D, vitamin K, magnesium, zinc and manganese contribute to the maintenance of normal bones. Calcium, magnesium and potassium contribute to normal muscle function, and vitamin D contributes to the maintenance of normal muscle function. Copper and manganese contribute to the normal formation of connective tissue. Vitamin C contributes to normal collagen formation for the normal function of bones and of cartilage. Daily creatine consumption can enhance the effect of resistance training on muscle strength in adults over the age of 55. That claim is targeted at adults over 55 performing regular resistance training, and applies at a daily intake of 3 g of creatine, which Liv100 provides.

⁴ Brain function and mental clarity. Thiamine, niacin, vitamins B6 and B12, folate, biotin, vitamin C and magnesium contribute to normal psychological function. Zinc and iodine contribute to normal cognitive function. Thiamine, riboflavin, niacin, vitamins B6 and B12, biotin, vitamin C, magnesium, copper, potassium and iodine contribute to the normal functioning of the nervous system. Pantothenic acid contributes to normal mental performance.

⁵ Heart and circulation. Folate, vitamins B6 and B12, and choline contribute to normal homocysteine metabolism. Thiamine contributes to the normal function of the heart. Potassium contributes to the maintenance of normal blood pressure. Vitamin C contributes to normal collagen formation for the normal function of blood vessels. Vitamin K contributes to normal blood coagulation.

⁶ Skin, hair, nails and vision. Vitamin C contributes to normal collagen formation for the normal function of the skin. Vitamin A, riboflavin, niacin, biotin, iodine and zinc contribute to the maintenance of normal skin. Biotin, zinc and selenium contribute to the maintenance of normal hair, and copper contributes to normal hair pigmentation. Zinc and selenium contribute to the maintenance of normal nails. Vitamin A, riboflavin and zinc contribute to the maintenance of normal vision.

⁷ Enhanced absorption. Vitamin D contributes to normal absorption and utilisation of calcium and phosphorus. Vitamin C increases iron absorption.

“Regain your edge and maintain it for the years ahead” is a general statement, supported by the authorised health claims listed above. We make no other health claims for Liv100 or any ingredient in it.

Terms and information

Liv100 is a food supplement produced by Outliv Limited, 124-128 City Road, London EC1V 2NX. Company number 16701589. Food business registration number CP6917. Contact us at hello@liv100.co.uk.

Founding member offer. Sign up before 8 November 2026. There is nothing to pay and no card details are taken. One offer per person. The first 100 monthly subscriptions placed at launch receive their first three months at half price, £59.50 a month, together with a welcome pack worth £45, which follows in month two. Founding orders open at 10am on 9 November 2026 and close once 100 subscriptions are placed, or at 10pm on 11 November 2026, whichever is first. Cancel at any time. This offer cannot be combined with a referral code.

Your details. When you sign up we collect your first name, last name and email address. We use them to tell you about the Liv100 launch and to send occasional email about ageing well. We do not sell or pass on your details. Our email is sent using Klaviyo, who process your details on our behalf. You can unsubscribe from any email in one click. Read our privacy policy.

* Referral terms. When you subscribe you receive your own code to share. Anyone who uses your code gets £20 off their first order. You receive £20 as credit against your next order once 30 days have passed from their first order, in line with Liv100’s 30-day money back promise. If you are on the founding member offer, you can use your £20 credit from month four, once you are on the full monthly price or the quarterly plan. The credit has no cash value. One code per subscriber.

† Price comparison. Prices are RRPs at 24 September 2026. IM8 are from IM8’s website on the monthly subscription. Creatine is Precision Engineered Pure Creatine Monohydrate Powder and hyaluronic acid is Holland & Barrett Hyaluronic Acid High Strength 120mg + Vitamin C, both Holland & Barrett’s own brand, and eyecare is Vitabiotics Ultra Bilberry, Lutein & Zeaxanthin from Boots, all equivalent form and dose.